Making candles is a great hobby and has the possibility to become a great business. However, in the saturated candle market, it can be hard to make your candles stand out. With a little creativity, you can package your candles in a way that is both eye-catching and practical.
If your interested in candles you should definitely check out the Candles And Wax Melts section of our website!
In this article we will go through lots of packaging ideas for your candles to make them unique and keep customers coming back for more!
Before we jump into our list of ideas here are a few things to consider when designing your candle packaging.
Why is Candle Packaging So Important?
Candle packaging is important because now more than ever people shop with there senses. With so many choices available to consumers, they are more likely than ever to choose products based on how they look, obviously your candles are going to smell beautiful! But what if your selling them online? That’s when how they look is going to be even more important.
Creating a beautiful and practical candle packaging design will make your candles more irresistible to customers and help you boost sales.
5 Tips For Candle Packaging Design:
1. Keep it Simple
When it comes to candle packaging, less is more. You don’t want your design to be too busy or fussy as this will turn customers off.
A simple design that is clean and elegant will stand out more and make your candles look more expensive.
2. Consider the Shape of Your Candle
The shape of your candle can also influence your packaging design. For example, if you have a round candle, you may want to consider using a cylindrical box. Whereas, if you have a pillar candle, a square or rectangular box would be more appropriate.
3. Use Quality Materials
When it comes to packaging your candles, you want to make sure you use quality materials. This will not only make your candles look more expensive, but it will also ensure that they are well protected.
4. Use Eye-Catching Colours
Colour is one of the most important aspects of any packaging design. You want to use colours that compliment your candle and make it pop. For example, if you have a white candle, you could use a bright colour like yellow or pink for your packaging.
5. Include a Label
Finally, don’t forget to include a label on your candle packaging. This is important as it will help customers identify your brand. Make sure your label is clear and easy to read.
Who Is Your Ideal Customer?
When it comes to candle packaging, it’s important to think about who your ideal customer is. This will help you choose the right design and materials for your packaging.
For example, if you are selling candles to a more sophisticated customer, you may want to consider using luxurious materials like velvet or satin. Whereas, if you are selling to a younger demographic, you may want to use brighter colours and patterns.
What Type of Candle Are You Selling?
The type of candle you are selling will also influence your packaging design. For example, if you are selling soy candles, you may want to use eco-friendly materials like bamboo or recycled paper.
Whereas, if you are selling scented candles, you may want to use a transparent material so that customers can see the colour of the wax.
With those tings in mind, we have split this list down into a few sections.
Luxury Candle Packaging Ideas:
1. Use a Velvet or Satin Bag
If you are selling candles to a more sophisticated customer, you may want to consider using a velvet or satin bag. This will give your candles a luxurious feel and make them look more expensive. You can then place this bag in a nicely branded box if that’s what you want to do.
2. Wrap Your Candles in Lace
Another way to add a touch of luxury to your candle packaging is to wrap your candles in lace. This is a simple but effective way to make your candles look more elegant.
3. Use Gold or Silver Foil
Adding gold or silver foil to your candle packaging is a great way to make them look more luxurious. You can use foil on the outside of your box or on the label of your candle.
4. Use a Luxury Box
If you want to really make your candles look luxurious, you may want to consider using a luxury box, you can make this yourself or have them made for you. There are many companies online who can make custom branded packaging like VivePrinting.
Consider adding tissue paper to the box this gives a more luxuries feel when opening your candle.
Men’s Candle Packaging Ideas:
1. Use a Masculine Colour Scheme
When it comes to packaging candles for men, you want to use a masculine colour scheme. This could be colours like black, grey, or green. You may also want to consider using patterns like stripes or plaid.
2. Use a Wooden Box
Another way to make your candles look more masculine is to use a wooden box. This will give your candles a natural and earthy feel, and can combine the luxury aspect with the masculine look you are going for.
3. Use a Silver or Metallic Colour
If you want to make your candles look more modern, you may want to consider using a silver or metallic colour for your packaging. This will give your candles a sleek and stylish look.
4. Use a Patterned Label
Adding a patterned label to your candle packaging is a great way to make it look more masculine. You can find many masculine patterns online, or you could even design your own. Pair the pattern with a bold font for best results.
Unique Candle Packaging Ideas:
1. Use an Unusual Shape Box
One way to make your candles stand out is to use an unusual shape for your packaging. This could be anything from a hexagon to a cylinder. You may also want to consider using a different material like bamboo or recycled paper.
Grab the pictured boxes from amazon here.
2. Bright Coloured Packaging Ideas
Another way to make your candles stand out is to use bright colours for your packaging. This will help your candles stand out on shelves or a stall at a craft fair, and customers will be more likely to notice them.
3. Make Your Candles In Different Containers
Think tea cups or wine glasses. This is a great way to make your candles stand out and give them a unique look. Customers will love the fact that they can upcycle the container once they have used the candle.
Simple Candle Packaging Ideas:
1. Eco Friendly Packaging
One way to make your candles stand out is to use eco-friendly packaging. This could be anything from using recycled paper to bamboo.
Customers will appreciate the fact that you are using sustainable materials, and it will help your candles stand out from the competition.
2. Use a Minimalist Design
Another way to make your candles unique is to use a minimalist design. This means using a simple colour scheme and not too many embellishments. This will give your candles a clean and modern look.
3. Use Kraft Paper
Kraft paper is a great way to add a rustic touch to your candle packaging. You can use it for the labels or for the box itself. Customers will love the homemade feel of your candles.
4. Use a Simple Label
Adding a simple label to your candle packaging is a great way to make it look more professional. You can find many templates online, or you could even design your own. Be sure to use a font that is easy to read.
Additional Tips To Make Your Candles A Cut Above The Rest
Build a brand from day one:
Your packaging is part of your brand, so make sure it is consistent with the look and feel of your brand. This means using the same colours, fonts, and logo on all of your packaging (and marketing materials).
Make sure your packaging is functional:
In addition to looking good, your packaging should also be functional. This means that it should protect your candles and make them easy to transport. (not all the packaging ideas on this list will be functional for your candles)
Think outside the box:
Don’t be afraid to get creative with your packaging ideas. This is your chance to really make your candles personal!
Conclusion:
There are many ways to make your candles stand out in a saturated market. By using unique packaging, you can make your candles more eye-catching and increase your sales. Use the tips above to package your candles in a way that will make them stand out from the rest. Spend a good amount of time on packaging and designing packaging to make each and every candle personal, this will help you get lots of repeat customers.
Frequently Asked Candle Packaging Questions
How Do You Package Candles For Shipping?
If you are shipping candles, you will need to make sure that they are well-protected. This means using a box that is the right size and packing material that will keep them from moving around. For example bubble wrap. You may also want to consider using a tracking service so that you can keep an eye on your candles during transit.
What Is The Best Way To Pack Multiple Candles In One Box?
The best way to package multiple candles in one box is to wrap each candle individually and use packing material to keep them from moving around. For example, you could use bubble wrap or tissue paper. You will also want to make sure that the box is the right size so that the candles don’t get damaged during shipping.
How Do You Package Candles Without Lids?
One of our favourite ways to package candles without lids, is to make some simple disposable dust covers for them. We have included a really cool video from Danny Crafts Official, on how to make dust covers for candles!
If you liked this article you should definitely check out our candles and wax melts section, for tons of useful information!
